Thinkers360 50 Books to Read in 2023
Greg Kihlström’s The Agile Brand Guide to Customer Data Platforms was named one of Thinkers360’s “50 Books to Read in 2023” alongside other books by leading marketing and CX leaders.
From the post:
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to CDPs provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Customer Data Platforms in their organizations.