Martech View Names Greg Kihlström a Top Contributor of 2024
Martech View recently named Greg Kihlström a Top Contributor of 2024. One of his top articles was “Measuring CX for Success: Are You Missing the Mark?”
from the post:
“Greg Kihlström is a Speaker, Author, and Advisor at The Agile Brand. He is dedicated to helping brands create more value for customers through the intelligent application of technology. Focusing on customer lifetime value, he guides brands to stay agile and adapt to evolving conditions while maintaining core values. Kihlstrom emphasizes the importance of customer experience and the transformative role of Martech and AI in shaping the future of branding. His work centers on building strategies that drive sustained engagement, loyalty, and success for brands.”
Kihlström is among several named to this distinction. Read the full article here.