DDDM.FM Features Greg Kihlström: Nobody Likes Change

In this conversation, Greg Kihlström shares insights on the intersection of marketing, data management, and customer experience. He discusses the importance of prioritization, the challenges organizations face with data silos, and the need for effective data organization. Greg emphasizes the significance of understanding client goals, particularly in the context of e-commerce, and highlights the critical nature of data quality. He also addresses the resistance to change within organizations and the importance of aligning teams towards common objectives. The conversation concludes with thoughts on the future of marketing, particularly the role of AI in transforming the industry.