Priority is Prediction by Greg Kihlström named to CXM Today top books for 2025

CXM Today listed Priority is Prediction by Greg Kihlström among its list of top books to read on customer experience in 2025.

From the article:

Author: Greg Kihlstrom

Published in September 2024

Priority Is Prediction: Seven Principles to Guide Enterprises Toward Better Decisions and Greater Outcomes (Priority is Action) explores how organisations can leverage predictive analytics to drive innovation, customer success, and long-term growth. Through seven fundamental principles, the book guides leaders in building a data-driven, agile business strategy. With insights from Medallia’s Simonetta Turek, it highlights the crucial role of foresight in improving customer and employee experiences.

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