Many brand customer journeys start with a search that results in a list of irrelevant answers or products, ultimately leading to lost prospects. Instead a true dialogue between brands and customers — which starts with the brand asking basic questions instead of immediately sharing wrong answers — is key to personalization for marketers. Today we’re going to talk about how brands can create meaningful dialogues with their customers which benefits all parties.

Today we’re going to talk about mixed reality, what it is, how it can be beneficial, as well as how learning from one experience in marketing can improve the next. In this case, we talk about Dave’s experience with the launch of Google Glass.

To help me discuss this topic, I’d like to welcome Dave Kaufman, Senior Director, Global Marketing | VR & Metaverse at Meta.

Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it.

To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk.

Today we’re going to talk about the importance of great data in digital advertising, and how brands can maximize business impact by utilizing it correctly.

To help me discuss this topic, I’d like to welcome Gruia Pitigoi-Aron, SVP Product at The Trade Desk.

Netlify recently announced the findings of The State of Web Development, previously known as the Jamstack Community Survey, which is a guide to the trends and strategies shaping the future of web development.

Today we’re going to talk about some of the findings in this report, including building agility into the enterprise through a composable approach to an organization’s digital presence.

To help me discuss this topic, I’d like to welcome Matt Biilmann, CEO at Netlify.

Matt - welcome to the show!

Today we’re going to talk about successfully finding the right candidates in a continually challenging job market, and how recruitment advertising plays a role in this.

To help me discuss this topic, I’d like to welcome Neil Costa, Founder & CEO at HireClix.

Today we’re going to talk about how to make a bigger and more meaningful impact in highly competitive industries, and get some insights on what we learned from 2023 and what that means for brands and marketing leaders in 2024.

To help me discuss this topic, I’d like to welcome back to the show Mark Nardone, Chief Marketing Officer at PAN Communications.

It’s increasingly clear that businesses that invest in their employees to achieve great employee experience are investing in their own future. To achieve this, inclusion across the organization, programs for professional development, and opportunities for employees to pursue their passion and purpose are critical for businesses.

Today we’re going to talk about how leading organizations need to think about diversity and inclusion as a competitive advantage, as well as a benefit to all involved.

To help me discuss this topic, I’d like to welcome Johane Domersant, Global Head of Human Resources at John Deere.

First, there was the promise of big data solving many of our business challenges, yet now here we are, flooded with data, and many business are having a hard time knowing what to prioritize and which data to pay attention to.

Today we’re going to talk about prioritizing the right data and signals to make a meaningful impact on your business.

To help me discuss this topic, I’d like to welcome Prasanna Dhungel, Managing Partner at GrowByData.

Today we’re going to talk about the role of artificial intelligence in creative roles and creative work, and how they can work together, conflict, and all of the above.

To help me discuss this topic, I’d like to welcome Toby Barlow, Co-Founder and Creative Chief at Lafayette American.

Today we’re going to talk about AI and cybersecurity, and the promises, myths, and reality of how the two can work together to keep businesses and customers more secure.

To help me discuss this topic, I’d like to welcome Gary Guseinov, CEO at RealDefense.

Today we’re going to talk about collaboration between product and marketing teams and how, when done well, this can drive business growth and an improvement in the customer experience overall.

Some of what we will be discussing will be directly from Kameleoon’s 2023 Experimentation and Growth Survey and report, and we’ll make sure to put a link to access that report in the show notes.

To help me discuss this topic, I’d like to welcome Colllin Crowel, VP of Growth at Kameleeon and James McCormick.

One of the biggest challenges business leaders face today is managing multiple stakeholders. For the past half-century, most CEOs have simply sought to please board members and shareholders, with less regard to other stakeholders like employees, government entities or suppliers. But as demands for corporate responsibility have increased, CEOs are under increasing pressure to cater to a wide variety of stakeholder needs, and to find solutions that deliver across diverse groups.

Today we’re going to talk about stakeholder design and how to approach it, and related approaches like horizontal thinking, to benefit the business, all of its stakeholders, as well as its customers.

To help me discuss this topic, I’d like to welcome Curt Schreiber, Chief Creative Officer at VSA Partners.

Today we’re going to talk about a topic we don’t talk about much on this show - nonprofits, and more specifically since it’s December, end of year giving. If you’re like me, you’re probably currently being inundated with calls to donate from nonprofits on TV, email, social media, and any other channel you interact with.

Just like other much larger brands, nonprofits struggle with acquisition and retention issues, and today we’re going to talk about how customer, or donor, retention is both a challenge and an opportunity, and even those in the for-profit space might get some insights from this discussion as well.

To help me discuss this topic, I’d like to welcome Ann Fellman, CMO at Bloomerang.

Today we’re going to talk about the role of product leaders in shaping the customer experience, and how continuous learning and continuous improvement help build great product teams.

To help me discuss this topic, I’d like to welcome Jess Keeney, Chief Product Officer at Duck Creek Technologies.

Today we’re going to talk about demystifying CX governance, what exactly we mean by “governance,” as well as the components that make it truly work for an organization—and their customers.

To help me discuss this topic, I’d like to welcome Sami Nuwar back to the show. He is a Customer Experience Leader and Thought Leader who has worked with some of the world’s top brands on CX initiatives.

Today we’re going to talk about building a culture of experimentation and how it can benefit B2B brands. To help me discuss this topic, I’d like to welcome Kirsty Dawe, CEO at Webeo.

Today we’re going to talk about 'the reseller advantage' and how to modernize businesses by using cloud communications, without compromising customer relationships. To help me discuss this topic, I’d like to welcome Patrick Sheehan, Intermedia's VP Channel Development and Distribution.

Today we’re going to talk about successful BPO, or Business Process Outsourcing, and what the enterprise can to do make it a win-win for the business and customers. To help me discuss this topic, I’d like to welcome Sarah Ellenberg, Vice President of Professional Services.

In the ever-evolving landscape of work, where AI permeates our daily routines, it is imperative for teams at every company, including marketers, to embrace technology like AI in order to thrive and maintain a competitive edge. By understanding and harnessing the potential of AI, marketers can propel their companies towards success, keeping them relevant and at the forefront of their respective industries. Today we’re going to talk about why marketers need to be comfortable and fluent in technology like generative AI to support their org’s marketing strategy, development, and execution, and how reskilling and upskilling play a role in this. To help me discuss this topic, I’d like to welcome Michelle Boockoff-Bajdek, CMO at Skillsoft.