S5 | 362: Meaningful changes for greater customer outcomes with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM

Digital StrategyTechnologyConversational AI

May 3

About the Episode

Today we’re going to talk about making meaningful changes within an organization to create greater customer outcomes.

To help me discuss this topic, I’d like to welcome Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM.

About Anthony Coppedge

An Agile Transformation Leader with over 12 years of global experience, who has shown a proven track record of embedding customer intimacy and driving engagement through cultural transformation. He is an expert in transforming bootstrapped start-ups, fast-growing SaaS firms, and Fortune 500 organizations. He had the privilege of leading the Global Digital Sales Agile Transformation at IBM across all worldwide sales centers.

He has been successful in leading the transformation of Marketing and Digital Sales operations from Business As Usual (BAU), prioritizing value for prospects and customers. As an intuitive and empathetic leader with acute business acumen, he has gained certification in Agile, OKRs, Operations, and Enterprise-class team leadership using Design Thinking, Lean, Kanban, SAFe, and Scrum methodologies. He is known to lead by example, and his approach ensures that leaders, managers, and teams always deliver outcomes over outputs, as evidenced by others' recommendations.

Resources

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