S5 | 361: The Value of a Well-Informed Customer with Alyssa Alsheimer, SVP of Marketing and Engagement at Wellframe

About the Episode

Today we’re going to talk about the value of a well-informed customer, and marketing complex service offerings such as health insurance plans, in order to educate consumers and get the best results for everyone.

To help me discuss this topic, I’d like to welcome Alyssa Alsheimer, SVP Marketing and Engagement at Wellframe.

About Alyssa Alsheimer

Alyssa Alsheimer is the VP of Marketing and Engagement at Wellframe, the leading digital health management solution. Alyssa has spent her career overseeing award-winning campaigns and driving measurable business growth for various Fortune 500 companies.

Resources

Wellframe website: https://www.wellframe.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket.

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Alyssa Alsheimer, VP Marketing and Engagement, Wellframe

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S5 | 362: Meaningful changes for greater customer outcomes with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM

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S5 | 360: Search & Discovery to Drive Ecommerce Revenue with Piyush Patel, Algolia