S5 | 363: Winning at In-Game Advertising with Jared Lansky, SVP Partnerships, MediaMath

Digital StrategyTechnologyConversational AI

May 5

About the Episode

Today we’re going to talk about in-game advertising, and how brands are utilizing this tactic to great effect, all while strategizing amid growing efforts to implement global data privacy policies.

To help me discuss this topic, I’d like to welcome Jared Lansky, SVP Partnerships at MediaMath.

About Jared Lansky

Jared Lansky is Senior Vice President of Partnerships at MediaMath. He originally joined MediaMath as VP of Ecosystems Activation in 2021. Previously, he was Chief Commercial Officer at Anyword (formerly Keywee), an AI copywriting service, CRO at Sourcepoint Technologies Inc, a data privacy software company, and Head of Programmatic Direct, AdX at Google.

Jared graduated with a Bachelor of Arts in Political Science from the University of Arizona.

Resources

MediaMath website: https://www.mediamath.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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