S5 | 355: Maximizing your DXP Investments with Sue Rivero, RDA
About the Episode
Every business needs a website that performs for their business, but beyond a good Content Management System and regular content updates, it takes a lot to maximize your return on investments in this critical marketing platform.
In a special episode brought to you by RDA and Sitecore, we’re going to talk about getting the most value from your Digital Experience Platform, or DXP, investment.
To help me discuss this topic, I’d like to welcome Sue Rivero, Director of Consulting Services, RDA.
About Sue Rivero
Sue’s passion for digital marketing, along with her extensive business experience, and in-demand skills have provided her with a broad global perspective and a unique story of results-driven engagements.
With a special focus on creating new value through the smart use of digital tools, platforms, technologies, services, and processes, she consistently demonstrates leadership, analytical thinking, creative branding, problem-solving, and excellent communication skills.
Resources
Sitecore website https://www.sitecore.com
RDA website https://www.rdacorp.com/
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket.
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Sue Rivero, Director of Consulting Services, RDA.
