S5 | 354: Agile marketing and the customer-centric team with Robin Ross, Costco
About the Episode
Today we’re going to talk about creating a winning customer and employee experience, and how Agile Marketing approaches can be introduced and adopting for successful outcomes.
To help me discuss this topic, I’d like to welcome Robin Ross, AVP Corporate Marketing at Costco.
About Robin Ross
Robin joined Costco as a regional marketing manager for the Western Canada region and was consistently promoted since then. He became the director of corporate membership for Costco Corporate US then the senior director of corporate marketing and membership, and is currently the AVP of corporate marketing and membership. He also currently serves as a CRMC board member since 2016.
Resources
Costco website: https://www.costco.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket.
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Robin Ross, AVP of Corporate Marketing & Membership, Costco
