S5 | 343: Agile Consumer Insights with Corey Lipman, Jumpspark
About the Episode
A lot of money is spent to do research in order to better understand potential and current customers. In a fast-changing world, many of the factors that go into the gaining consumer insights can change suddenly. This means well-planned research can suddenly be missing a key factor, such as a global pandemic, and economic downturn, or other issues that may cause consumers to have very different priorities, almost overnight.
Today we’re going to talk about Agile research, and how you can gain customer insights based on research that doesn’t go out of date the minute you get the results.
To help me discuss this topic, I’d like to welcome Corey Lipman, Founder of Jumpspark, formerly on the Global Human Insights team at Procter and Gamble.
About Corey Lipman
Corey Lipman is a P&G Alumnus who founded Jumpspark after 13 years of helping brands improve the way they uncover consumer insights.
Corey is an expert in quantitative, qualitative and behavior-based approaches, specializing in using modern technology (AI, NLP, A/B testing, etc.) to facilitate the insights discovery process.
On P&G's Global Insights Team, he was a trusted advisor to 950+ consumer researchers in 28 countries. He drove the adoption of best-in-class learning approaches that are proven to provide the greatest ROI on learning budgets.
Resources
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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Corey Lipman, Founder, Jumpspark
