Article written by Greg Kihlström for MarTech. Today’s customers have two, sometimes opposing needs. They want to receive highly personalized content, offers and experiences while maintaining a high level of data privacy. Enhancing the customer experience and acting as good stewards of customers’ private information is a win-win for brands.

Today’s business leaders have to take into account many different yet equally important priorities, making for a complex professional landscape characterized by competing demands on their time. Business leaders engaged in sales and at the same time keeping employees involved and happy, face challenges daily.

Delivering a great customer experience is essential for any business. In today’s competitive landscape, it’s not enough to simply offer a good product or service. It’s also essential to make sure that customers have an enjoyable and positive experience throughout their entire journey with your company. That’s where personalization comes in.

Written by Greg Kihlström for CMSWire. How are you building your house of the customer? It starts with recognizing your customers' preferences and habits and evolves as they evolve.

Conversational marketing approaches can take several forms—from automated chatbots that present a predetermined set of choices, to conversational AI that can adapt and respond to more free-form questions posed by customers and prospects, to live chat solutions that have humans answering questions via a chat interface in a similar manner that they might if a customer called via phone.

Based on a transcript of a recent podcast interview. We talk about the current state of B2B ecommerce and what lies ahead for brands. To help me discuss this topic, I’d like to welcome Rupesh Agrawal, CEO of Amla Commerce, makers of Znode, an enterprise B2B ecommerce platform and Artifi, an ecommerce product customization platform.

Greg Kihlström wrote this article for Fast Company. Here are three key components that brands should put in place in order to successfully adopt a customer lifetime value model. 

As a marketer, you know that data is an essential component of any successful marketing campaign. By collecting and analyzing data, you can gain insights into your customers' preferences, behaviors, and demographics, which can help you tailor your marketing efforts to better meet their needs and interests.

This article was written by Greg Kihlström for MarTech. Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI.

This article is based on a transcript from The Agile Brand with Greg Kihlström podcast. We’re going to talk about the future of CDPs, and how Composable Customer Data Platforms point a way to how brands can utilize their data in a flexible and sustainable manner. ActionIQ recently put out The Enterprise Guide to Composable CDPs, which helps shed some light on this topic. To help me discuss this in more depth, I’d like to welcome Florian Delval, Director, Technical Product Marketing Manager at ActionIQ.

The following post was written by Greg Kihlström for Forbes. As a marketing leader, it is hard to avoid the continual barrage of statistics showing how consumers prefer and respond better to a more personalized experience before, during and after a sale. This leads to the question: What exactly makes a great experience, and what principles should guide our brand as we plan the customer experience of the future?

The following was written by Greg Kihlström for MarTech. Read the full article here.

While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies. 

Companies excelling at personalization can generate up to 40% more revenue than those deemed average at it, according to McKinsey.

In 2023, we are going to see the clash of these two extremely important areas for brands and marketers. One one hand, they seem at odds with each other. How can a brand actively try to collect more data about an individual in order to personalize their experience, while also minimizing the amount of risk of falling out of compliance with consumer data privacy regulations?

This article was originally written by Greg Kihlström and posted on Martech.org. In this three-part series, I will explore how marketers can measure performance and returns when creating personalized customer experiences. I will also cover several questions that any organization should ask before embarking on what could potentially be a large-scale initiative.  

Today we’re going to talk about the future of podcasting with someone who has been at the center of this movement since he founded his company in 2015. To help me discuss this topic, I’d like to welcome Josh Nielsen, Founder & CEO at Zencastr.

This article was written by Greg Kihlström for Forbes. The original article can be found here.

By now, you’ve probably heard the term “digital transformation” more times than you can count. But didn’t it sound kind of exciting the first time you heard it? It promises big changes that should improve the lives of customers and employees, all while making the company a lot more money.

This week, in addition to thanking everyone reading this for their partnership and support over the last year, I wanted to talk about what a true "thank you" can look like to both our customers and our employees. As leaders, we face mounting pressure to get returns for stakeholders, create happy and loyal customers, all while maintaining engaged teams that can focus on their work. This is a lot.

Transcribed from a podcast episode. Today we’re going to talk about creating a great post-purchase Customer Experience. To help me discuss this topic, I’d like to welcome Irina Poddubnaia, Founder of TrackMage.

This article was written by Greg Kihlström for Fast Company. Read the full article here.

Though it is beyond being a cliche at this point, I believe that people will stop talking about change being the only constant in business and life (aside from death and taxes) only when it stops being true. What does this mean for current and aspiring leaders?