MarTech: The ROI of personalized experiences: Process measurements

This article was written by Greg Kihlström for MarTech. You can read the full article here.

Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI.

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here.  

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. 

Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

In this article, we will:

• Cover three aspects of operationalizing personalization.

• Do a reality check for those brands that want to go all in on 1:1 omnichannel experiences.

• Explore the viability of doing this and the cost of not doing it.

This article was written by Greg Kihlström for MarTech. You can read the full article here.