CMSWire: Understand, Serve, Listen: Building Your House of the Customer

This article was originally written by Greg Kihlström for CMSWire. Read the complete article here.

How are you building your house of the customer? It starts with recognizing your customers' preferences and habits and evolves as they evolve.

So what do customers want that brands need to provide? In addition to a valuable product or service — the table stakes — brands need to understand an anticipate their customers’ needs and preferences and offer solutions to their challenges and answers to their questions. This means that brands need a way to personalize the messages, offers and experience for their customers in order to provide relevance and value beyond simply making a sale.

In this article, I’m going to look at three critical actions or components needed to building meaningful and effective personalized customer experiences, or as I say in my newest book of the same name, build a house of the customer.

Let’s explore three pillars of our house, as well as the foundation that ties it all together.

This article was originally written by Greg Kihlström for CMSWire. Read the complete article here.