The Agile Brand™ Blog

Writing by Greg Kihlström on Marketing Technology, Customer Experience, and Digital Transformation

Improving customer experience through agile digital transformation, part 2

Now that we have a better understanding of what digital transformation is, and the different components that make it up, let’s talk about its importance to organizations. We’re going to look at four categories of benefits.

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Improving customer experience through agile digital transformation, part 1

In this 5-part series, I’m going to discuss the importance of digital transformation, how to ensure you achieve your organizational goals, and the best ways to plan for success. You can read more about some of these topics and more in my books, The Center of Experience and Digital Delight, available in print and digital versions.

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How Recruiters Can Find Better Candidates More Efficiently

The hiring market has always been evolving, but it seems that as of late the changes have become more radical. What does this mean for recruiters? For one, it means a massive shift in the ratio of supply and demand. First, a dearth of talent on the market, then a flooding of qualified candidates filling job boards and applications. In other words, first, there aren’t enough resumes to review, and then there are too many, without a good way to easily differentiate.


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The agile workforce, Part 3: Creating a successful agile workforce

In this final part of this series on the agile workforce, I’m going to talk about how to implement and be successful with a hybrid team so that your organization can truly embrace the future of work. Many of you are already working with hybrid teams, though in some cases organizations can benefit by being more intentional about how, where, and why they deploy different types of teams.

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Measurement, Customer Experience Greg Kihlstrom Measurement, Customer Experience Greg Kihlstrom

Forbes: Focusing on the Most Meaningful Metrics

I believe measurement to be critical to understanding and growth in any endeavor, whether business or personal. I have seen this in my customer and employee experience strategy and design work with enterprise organizations. There are, however, important things to consider in how you place an emphasis on metrics, and one of these is Goodhart’s Law.

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The agile workforce, Part 2: How organizations can be successful in the future of work

In this part of the series, I’m going to talk about how organizations themselves can best prepare, adapt, and improve in the era of the agile workforce. Understanding how to do this is mission-critical as the world of work continues to evolve and adapt to both immediate conditions and longer-term trends. While we’ve seen a recent massive shift towards remote work, some of this may return to pre-pandemic levels, while others will remain. Agile organizations will be able to measure and adapt to their unique workers, industries, and organizational objectives.

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The agile workforce, Part 1: How companies can thrive in the future of work

In this 3-part series, I’m going to discuss what we mean by the agile workforce, and how organizations can succeed in a world of work that incorporates hybrid teams, increased automation, and a growing independent workforce. These concepts are taken from my book, The Agile Workforce, available in print and digital versions.

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Return on customer experience: how to meaningfully measure and improve CX, Part 3

In this 3-part series, I’m going to discuss what we mean by return on experience, the link between customer and employee experience, and how to operationalize great experience in a way that is repeatable and adaptive to change. In this final part of the series, I’m going to discuss how to get started with measuring and operationalizing return on experience.

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Return on customer experience: how to meaningfully measure and improve CX, Part 2

In this 3-part series, I’m going to discuss what we mean by return on experience, the link between customer and employee experience, and how to operationalize great experience in a way that is repeatable and adaptive to change. In this second part of the series, I’m going to discuss how customer and employee experience are related, as well as how to measure return on experience.

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Return on customer experience: how to meaningfully measure and improve CX, Part 1

In this 3-part series, I’m going to discuss what we mean by return on experience, the link between customer and employee experience, and how to operationalize great experience in a way that is repeatable and adaptive to change. These concepts are taken from my book, The Center of Experience, available in print and digital versions.

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Agile Creativity, Digital Marketing Greg Kihlstrom Agile Creativity, Digital Marketing Greg Kihlstrom

Embracing agile creativity, Part 3: how to use process to be more successful with creative projects

You can’t have a truly successful design without the full team involved, as well as stakeholders, knowing and understanding the problem, and being able to contribute in an appropriate way towards its solution. Thus, there are several components to a creative-friendly process, and I’ll briefly explore this in five parts.

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Agile Creativity, Digital Marketing Greg Kihlstrom Agile Creativity, Digital Marketing Greg Kihlstrom

Embracing agile creativity, Part 2: how process can enable greater creativity

While there are many people more expert than myself in the subject, I happen to know a little bit about ballroom dancing. Aside from a girlfriend in college strongly...encouraging... me to join her in lessons, I shot a documentary on the subject almost two decades ago. Long story, and no, you can’t watch it. That being said, much is made over the creative approach to dancing, but these performances would be nothing without the underlying process and structure.

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Post-COVID Greg Kihlstrom Post-COVID Greg Kihlstrom

That uncomfortable feeling is here to stay

We are collectively living through a period of change. We can call it mid-pandemic, post-COVID, next normal, or whatever we like, but it’s here. Home is on the other side of over a year of something unexpectedly and suddenly different. A new time has arrived, and we are different people, for better or worse. We are in that time and we aren’t leaving. We aren’t going back home, because we aren’t changing back.

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Greg Kihlstrom Greg Kihlstrom

12 customer experience keynote speakers you should consider

I’m often asked for recommendations for great keynote speakers that can talk on the topic of customer experience, and I’m grateful to know quite a few of them personally! Here is a list of a dozen customer experience keynote speakers you should know about.

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