The Agile Brand™ Blog
Writing by Greg Kihlström on Marketing Technology, Customer Experience, and Digital Transformation
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Improving customer experience through agile digital transformation, part 5
Let’s look at three important things to consider as you begin your digital transformation initiative.
Improving customer experience through agile digital transformation, part 4
Using agile processes and methodologies within your digital transformation initiative will help it achieve sustained success.
Improving customer experience through agile digital transformation, part 3
Let’s take a look at the primary reasons why digital transformation initiatives fail to reach their goals, and some ways to mitigate them.
Improving customer experience through agile digital transformation, part 2
Now that we have a better understanding of what digital transformation is, and the different components that make it up, let’s talk about its importance to organizations. We’re going to look at four categories of benefits.
Improving customer experience through agile digital transformation, part 1
In this 5-part series, I’m going to discuss the importance of digital transformation, how to ensure you achieve your organizational goals, and the best ways to plan for success. You can read more about some of these topics and more in my books, The Center of Experience and Digital Delight, available in print and digital versions.
Return on customer experience: how to meaningfully measure and improve CX, Part 3
In this 3-part series, I’m going to discuss what we mean by return on experience, the link between customer and employee experience, and how to operationalize great experience in a way that is repeatable and adaptive to change. In this final part of the series, I’m going to discuss how to get started with measuring and operationalizing return on experience.
Return on customer experience: how to meaningfully measure and improve CX, Part 2
In this 3-part series, I’m going to discuss what we mean by return on experience, the link between customer and employee experience, and how to operationalize great experience in a way that is repeatable and adaptive to change. In this second part of the series, I’m going to discuss how customer and employee experience are related, as well as how to measure return on experience.
Return on customer experience: how to meaningfully measure and improve CX, Part 1
In this 3-part series, I’m going to discuss what we mean by return on experience, the link between customer and employee experience, and how to operationalize great experience in a way that is repeatable and adaptive to change. These concepts are taken from my book, The Center of Experience, available in print and digital versions.