Greg Kihlström Interviewed on Industry Leaders

You can read the full interview on Industry Leaders here
Industry Leaders interviewed Greg Kihlström on the impacts of AI on the Marketing Technology industry and on business in general.

AI will provide those businesses that utilize it in smart and strategic ways, a benefit to scale their ability to do more work and focus their human team members on more valuable work. This means that people at organizations can use AI as augmentation of their work, allowing them to be more strategic and thoughtful in their approaches, rather than stuck with repetitive tasks that machines are actually better at performing in the first place.

You can read the full interview on Industry Leaders here