Staying agile in an experience-first, privacy-conscious, customer-centric world

Customers expect personalized experiences from brands, yet are increasingly concerned about how their data is being used. As consumer preferences shift, and data regulations increase, brands are caught in the middle. The solution to these challenges is to create a first party data strategy that enables the type of personalization that customers want, yet protects customer data in a way that anticipates future trends. Presented by an expert who has worked with several Fortune 500 brands on these and similar challenges, First party marketing will explore these areas and give marketing leaders insights into the strategies and approaches that will strike the right balance between customer experience needs, and global data privacy requirements.

what is discussed

• What marketers need to know about the upcoming evolution away from reliance on third party data and cookies

• How to balance customers’ demand for personalized experience with their desire for increased data privacy

• How to create a first party data strategy that benefits both customers and your brand

• Keeping an agile mindset as customer