S5 | 346: Winning in the subscription economy with Matthew Holman, Head of Growth and Cofounder, Qpilot.cloud

Digital StrategyTechnologyConversational AI

Mar 27

About the Episode

The subscription economy is growing, with the market size as of 2020 estimated to have been about $650Billion according to Statista, and projected to be over $1.5 Trillion by 2025. That’s a lot of subscriptions!

For those listening, you’ve undoubtedly seen this as a consumer, and as a marketer, if your brand hasn’t already converted some of its resources towards embracing the subscription economy, many of you may either be growing a subscription program, or your brand may be considering a foray into subscriptions.

Today we’re going to talk about launching, scaling, and innovating subscription programs.

To help me discuss this topic, I’d like to welcome Matthew Holman, Head of Growth and Cofounder, Qpilot.cloud.

About Matthew Holman

His life in marketing began when a friend needed help with graphics and prepress at his sign shop. He loved discovering how different technologies combined to create beautiful and informative graphics, and I applied myself to learning the art and science of design.

Being a graphic designer taught Matthew the importance of message and audience - knowing who you are trying to reach informs how you should speak to them, as well as researching what they are actually getting from the message. This lesson is important in web design and digital marketing, two other skills he’s worked hard on developing.
Transitioning into marketing and ecommerce in 2019 proved an interesting, but necessary challenge. He’s constantly seeking to grow and apply myself to new challenges, and if you know anything about ecommerce, you'll appreciate how challenging it can be.

His perspective reaches across the spectrum from marketing to operations to shipping. Matthew understands the balance that must be struck when developing a successful business and making choices about how resources should be allocated. His special skill is looking at the big picture and distilling down the steps that should be taken for success. At his core, he is a problem solver.

His prize learning, innovation, and the application of reliable techniques (like retargeting and email) in establishing success online. He regularly asks for advice and works hard to find a solution that fits the needs and unique position of everyone he works with.

He is currently working on two main projects: Essential Hub and QPilot. Essential Hub is a shipping technology platform that grew out of an effective sales program, but lacks a digital presence. He’s worked to develop branding, web assets, implement a CRM and CMS (Hubspot) with all the requisite automation, launch ads on FB, Google, and LI, and much, much more, but throughout his work is the mission to understand what small and large shippers truly need.

Resources

Qpilot website: https://www.qpilot.cloud

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

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