S5 | 349: Madtech and First Party Data Strategies with Jonathan Moran, SAS
About the Episode
By 2023, 65% of the world’s population will have its data covered under modern privacy regulations according to Gartner. With this, marketers and advertisers are under increasing pressure to both adhere to data privacy regulations while maintaining and increasing the effectiveness of their efforts.
Today we’re going to talk about first-party data approaches, “Madtech”, and how marketers and advertisers can be more successful in a world that is increasingly focused on consumer data privacy.
To help me discuss this topic, I’d like to welcome Jonathan Moran, Head of MarTech Solutions Marketing, SAS.
About Jonathan Moran
Mr. Moran is responsible for global marketing activities for SAS’s marketing solutions. Mr. Moran has over 20 years of marketing technology and customer analytics industry experience. Prior to SAS, Mr. Moran worked at both Earnix and the Teradata Corporation in pre-sales, consulting, and marketing roles.
Over the past 20-plus years, Mr. Moran has had the opportunity to not only architect, develop, demonstrate, and implement analytical software solutions, but he has also had the unique opportunity to work on-site with Fortune 500 customers across industries helping them solve unique analytics business issues.
Mr. Moran graduated from North Carolina State University with an undergraduate double major in Marketing and Spanish Languages and Literature. Mr. Moran also holds an MBA from North Carolina State University with a concentration in Technology Commercialization.
Resources
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Jonathan Moran, Head of MarTech Solutions Marketing, SAS
