S6 | 502: Cross-functional collaboration plus AI augmentation with Mariam Asmar, Braze
About the Episode
As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which finds that less than 50% of marketers are using or intend to use AI in their everyday tasks.
At the same time, cross-functional team collaboration is at a standstill, with only 1% of customer engagement being owned by a combination of marketing and technical teams, and 25% of customer engagement executed by non-marketers.
Today we’re going to talk about how the quality of a brand’s digital experience relies on consistent organizational collaboration, and iterating on the look and feel of a brand based on customer feedback.
To help me discuss this topic, I’d like to welcome Mariam Asmar, VP Strategic Consulting at Braze.
About Mariam Asmar
Mariam Asmar is the Vice President of Strategic Consulting for Braze, a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. Mariam is a first generation half-Mexican half-Palestinian American with global experience in creative, media, and technology. Her skills range from creative to commercial—with particular expertise in brand strategy, industry strategy and business development. Thanks to a diverse and illustrious career abroad, Mariam understands the nuances of cultural relevance and context on a global scale for brands. In her role at Braze, Mariam looks after the Business Value team, Industry Solutions and Braze’s Creative Strategy function, the 427° Innovation Lab.
Resources
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Synopsis
Enhancing Collaboration Through Increased Meetings Between Marketers and Technical Teams
In a recent podcast episode, Mariam Asmar, VP Strategic Consulting at Braze, underscored the significance of boosting meetings between marketers and technical teams to foster collaboration. This collaboration plays a pivotal role in harnessing the power of AI to efficiently accomplish specific tasks. By shedding light on how AI aids in task completion, both teams can gain a deeper appreciation of the value and impact of artificial intelligence (AI) in their day-to-day operations.
Advantages of Heightened Meetings:
Improved Communication: Regular meetings serve as a platform for marketers and technical teams to communicate effectively, exchange insights, and align their strategies.
Enhanced Understanding: Marketers can enhance their comprehension of the technical aspects of AI, while technical teams can grasp marketing objectives and challenges.
Fostering Innovation: Collaborative meetings can ignite innovative ideas on leveraging AI to enhance marketing strategies and customer experiences.
Boosting Efficiency and Productivity: Through teamwork and the utilization of AI tools, teams can streamline processes, automate tasks, and enhance overall efficiency.
Emphasizing AI's Role in Task Completion:
Showcasing AI Applications: Use these meetings to demonstrate real-life examples of how AI is utilized to complete specific tasks, such as personalized customer interactions, data analysis, or campaign optimization.
Sharing Success Stories: Highlight instances where AI has significantly improved outcomes, such as increased engagement, conversion rates, or operational efficiency.
Addressing Challenges and Solutions: Tackle challenges encountered in AI implementation and discuss how collaboration between marketers and technical teams can overcome these obstacles.
Encouraging Feedback and Discussion: Establish a feedback loop where team members can share experiences, provide input on AI tools, and suggest enhancements for better task completion.
By increasing meetings between marketers and technical teams and focusing on how AI aids in task completion, organizations can cultivate a culture of collaboration, innovation, and efficiency. This approach not only enhances AI utilization but also bolsters the overall performance and effectiveness of marketing strategies.
Mariam Asmar, VP Strategic Consulting, Braze
