S6 | 503: Better customer insights with Matt Butler and Russ Hannig
About the Episode
Recorded live at eTail Palm Springs in Palm Spring, CA. We are talking about all things retail, e-commerce, AI, and more. My guests today can talk about all of this and we’re going to talk specifically about the importance of getting better insights to understand customer behavior, perform media mix modeling and more with third-party data becoming less and less attractive to advertisers and marketers as cookie deprecation and third-party data reliance need to be replaced by reliable first-party data solutions.
To help me discuss this topic, I’d like to welcome Matt Butler, Co-Founder & CEO of Bonsai and Russ Hannig, VP Growth Marketing at Gabb.
About Matt Butler
Matt, an ex-Googler of 12 years, was pivotal in founding Google's analytical consulting team. His work in analytics, statistical forecasting, auction modeling, and machine learning has benefited major brands like Procter & Gamble, Coca-Cola, Unilever, Kohl's and Best Buy. After leading global technical partnerships at Google, Matt founded Bonsai in February 2020, focusing on innovative data solutions.
About Russ Hannig
Russ is a marketing and growth leader, who has 15+ years of leading full funnel media buying and creative strategy. He has led creative and marketing strategy across brand and performance media at several global organizations. He currently works at Gabb - a company dedicated to creating safe technology for kids and teens and helping them learn tech in steps. Before Gabb Russ led creative and marketing strategy at Ancestry. Beyond his leadership experience, Russ loves spending his spare time with his family. His primary focus is being a husband, and a father to his four children, which is why he’s so passionate about the mission at Gabb. You’ll find him most evenings chauffeuring his kids to their activities.
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Matt Butler, Co-Founder & CEO, Bonsai
Russ Hannig, VP Growth Marketing, Gabb
