One crucial aspect that often goes unnoticed or is overlooked in discussions about AI and machine learning is the importance of foundational data infrastructure.

There has already been an impact of AI on content creation and Search Engine Optimization (SEO) and this will continue to grow, particularly with the emergence of Chat GPT and other AI technologies in search engines like Bing and Google.

Last holiday season, and even most of last year, it was hard to escape stories about how the supply chain was causing difficulties for retailers, as well as their customers. This article is based on a recent podcast interview with Peter Pernot-Day at SHEIN.

This article was written by Greg Kihlström for MarketingProfs. Read the full article here.

Most marketing leaders would agree that providing a more personalized customer experience has the potential to drive more purchases, stronger loyalty, and greater customer lifetime value (CLV). But what is the cost of providing those personalized experiences?

This article was written by Greg Kihlström for Fast Company. The website redesign: It is an all-consuming, oft-repeated, difficult-to-measure process that seems to be a requirement for any brand wanting to stay on top of their customer expectations and competitive pressures.

Automation and machine learning have revolutionized the way businesses operate and interact with their customers.

Marketers have a unique relationship to the data within an enterprise, thus data science is increasingly a topic of conversation among their teams.

The last article of the series will look at workflow automation or robotic process automation (RPA), or AI-based tools that enable repetitive tasks to be performed by software rather than humans.

Collecting and analyzing customer interactions is crucial for brands in today's digital age.

Artificial intelligence’s impact on business today, particularly in the marketing world, cannot be ignored. From the unprecedented adoption of ChatGPT to the constant buzz around new AI-based features, we are bombarded with information.

Optimizing customer experience is table stakes these days, as we all know. Doing so consistently, and in a way that balance organizational strategy with competitive pressures, and customer expectations in a consistently improving way can be a challenge, however.

Customer journey analytics is a powerful tool that allows brands to optimize and personalize the customer experience.

This article was written by Greg Kihlström for CMSWire. Uncover the six critical elements of impactful customer journey management & operations to boost your customer experience and foster loyalty

This article was based on a recent podcast interview with Scott Love of Lovelytics. We talk about artificial intelligence and machine learning in the enterprise, where it is today and where it’s currently headed, as well as the role of place in building talented data and technology teams.

This article was written by Greg Kihlström for MarTech. In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid.

Written by Greg Kihlström for Forbes Agency Council. There comes a time in a website’s life when it needs to be improved. You might start hearing anecdotes that your sales team stops sending anyone there because it is “out of date” or your SEO traffic is tanking because your code doesn’t take into account the latest best practices.

This article is based on a recent interview on The Agile Brand with Greg Kihlström podcast. The state of customer experience is continually changing, as brands increasingly compete based on the experience they can deliver to their customers across channels, and across the customer journey.

The brand of today and tomorrow must be an Agile one, nimble enough to adapt to fast-changing environments, and rooted in continually improving the people, processes, and systems that comprise it.

This article was written by Greg Kihlström for Forbes Agency Council. Let’s face it: Your customers don’t want to wait when they are ready to make a purchase. With 82% of consumers rating an immediate response as important when they have a sales question, delivering on that is crucial.

This article was based on a recent interview on The Agile Brand with Greg Kihlström podcast. Today we’re going to talk about how sustainability is no longer an option for brands, and why this is a benefit for both customers and the bottom line.