CMSWire: 6 Elements Needed for High-Impact Customer Journey Management & Operations

This article was written by Greg Kihlström for CMSWire. Read the full article here.

Uncover the six critical elements of impactful customer journey management & operations to boost your customer experience and foster loyalty

As brands continue to up their customer experience game, a focus on stellar experiences across the entire customer journey becomes more and more important. Doing this well in the enterprise poses big challenges, however, and it means the function of customer journey management and operations must be introduced to maintain governance over consistency and continuous improvement.

There are several important areas of customer journey management and operations that can guide an organization in its own journey towards a better customer experience from first contact with a customer to building a loyal lifetime relationship.

In this article, I’m going to talk about some of the components that make successful customer journey operations.

This article was written by Greg Kihlström for CMSWire. Read the full article here.