The Agile Brand with
Greg Kihlström® Blog

Perspectives on Marketing Technology, AI Adoption, CX, and Digital Transformation

For more, follow Greg’s newsletters on LinkedIn:

Agile Creativity, Digital Marketing Greg Kihlstrom Agile Creativity, Digital Marketing Greg Kihlstrom

Embracing agile creativity, Part 2: how process can enable greater creativity

While there are many people more expert than myself in the subject, I happen to know a little bit about ballroom dancing. Aside from a girlfriend in college strongly...encouraging... me to join her in lessons, I shot a documentary on the subject almost two decades ago. Long story, and no, you can’t watch it. That being said, much is made over the creative approach to dancing, but these performances would be nothing without the underlying process and structure.

Read More
Post-COVID Greg Kihlstrom Post-COVID Greg Kihlstrom

That uncomfortable feeling is here to stay

We are collectively living through a period of change. We can call it mid-pandemic, post-COVID, next normal, or whatever we like, but it’s here. Home is on the other side of over a year of something unexpectedly and suddenly different. A new time has arrived, and we are different people, for better or worse. We are in that time and we aren’t leaving. We aren’t going back home, because we aren’t changing back.

Read More
Greg Kihlstrom Greg Kihlstrom

12 customer experience keynote speakers you should consider

I’m often asked for recommendations for great keynote speakers that can talk on the topic of customer experience, and I’m grateful to know quite a few of them personally! Here is a list of a dozen customer experience keynote speakers you should know about.

Read More
Greg Kihlstrom Greg Kihlstrom

Starting the Conversation About the Agile Workforce

We are now at a point in history where many tasks and repeatable processes can be done better by machines than humans. While this has been true in some industries for decades (think car manufacturing), it will soon be true across the board in every industry imaginable.

While many see this as a doomsday prophecy, I see it as an opportunity for humanity to transcend the grunt work and tasks that many have found themselves doing to make ends meet, and to instead gain an agency and freedom over how they earn their living.

Read More
Greg Kihlstrom Greg Kihlstrom

Forbes: Upskilling Creates an Agile Workforce

To meet the demands that the future of work will bring, we need to develop an agile workforce. This means that professionals will need to adapt and change with the growing and shifting needs of businesses that are being faced with continual pressure to increase profits. This needs to happen while also shifting to automation, more data-driven approaches and competitive pressure to innovate.

Read More
Greg Kihlstrom Greg Kihlstrom

M&A Unplugged: Growing A Business Through Acquisition And Selling It Higher with Greg Kihlstrom

A business has its cycle. Many successful entrepreneurs know that, in one way or another, you will have to find your exit—one that leaves you far better than when you started. In this episode, Domenic Rinaldi invites serial entrepreneur Greg Kihlstrom, to talk about Greg’s experience growing a business through acquisition and then selling that same business years later for a much higher multiple.

Read More
Greg Kihlstrom Greg Kihlstrom

Forbes: How Hybrid Teams Are Critical To Growth

The workforce is in a continual shift as markets change, companies grow and refocus, and external factors shape how, when and even where we work. Because of these considerations, and countless others, companies need to be agile in their approach to the composition of their workforce. Hybrid workforces build on this idea, by creating teams that are a mixture of full-time, long-term employees and short-term contract and freelance workers.

Read More
Greg Kihlstrom Greg Kihlstrom

Recruiter.com: It’s Time to Rethink the Resume. There Are Much Better Ways to Evaluate Candidates.

It almost goes without saying: When you are reviewing candidates, you want to see their resumes. The resume is probably the most consistent component in the recruiting process, the only truly universal ingredient across companies and roles of all kinds.

Yet despite its ubiquity, the resume is a deeply flawed method of evaluating candidates. At best, it is only a very small piece of the puzzle when it comes to making the right hiring decision.

Read More
Greg Kihlstrom Greg Kihlstrom

6 digital transformation keynote speakers you should consider

Digital transformation is such a pervasive subject at organizations these days. I am often approached for recommendations of keynote speakers on the topic, and thought I’d provide half a dozen recommendations for those considering a speaker.

Read More
Greg Kihlstrom Greg Kihlstrom

Forbes: The Agile Workforce

We’ve all been affected by the “gig economy” one way or another. This might be through the way we travel (Uber or Lyft), buy our groceries (Instacart) or hire any number of other services. Or, for an increasing number of workers in the United States and around the world, the gig economy may contribute to some or all of their income.

The “gig economy” started to be called by that name as early as 2009 by Tina Brown of The Daily Beast. It was meant to describe the idea that fewer people were taking full-time jobs, and more were taking short-term, task-related “gigs” and making a living from them.

Read More
Greg Kihlstrom Greg Kihlstrom

Recruiter: Workforce Flexibility Is No Longer a Good Idea - It Is Imperative

While there is great uncertainty in many industries and in the economy at large, companies of all sizes still need viable plans to maintain strong workforces, whatever the outcomes might be. Because of the many unknowns we’re all dealing with — from how long COVID-19 restrictions may last to any long-term ramifications of the pandemic — it is imperative that organizations maintain increased fluidity in their staffing strategies.

On that note, increasing your utilization of 1099 workers compared to W-2 salaried employees is one viable way to increase flexibility. Adjusting your staffing mix in this way gives your organization the ability to expand and contract as internal and external factors demand.

But how exactly can an organization create such a blended workforce? Let’s explore a few key aspects of any successful effort to shift to a more flexible workforce:

Read More
Greg Kihlstrom Greg Kihlstrom

Forbes: How To Bring A Greater Diversity Of Ideas To Your Teams

The old cliché goes something like, "If your only tool is a hammer, then every problem looks like a nail." While hammers do a fine job with a limited set of problems (putting nails in walls, for instance), there is a reason why a toolbox has a variety of different tools in it. Not every problem can be solved with the same approach, and having as diverse a toolbox as possible means that you can ensure that you are best equipped for whatever project or task comes your way.

Read More
Greg Kihlstrom Greg Kihlstrom

Forbes: How To Build A Loyal Team Of Freelancers

Freelancers comprise over one-third of the workforce in the United States, and their numbers will continue to grow, reaching a projected 50.9% by 2027, according to the recent Freelancing in America Survey (slide 18). This means that some of the most talented in-house workers will likely make the jump to being contractors, and attracting them to work on your projects and teams will become increasingly important.

Read More
Greg Kihlstrom Greg Kihlstrom

Recruiter: Why Do So Many Hires Fail? Because the Onboarding Process Needs to Be Improved

Every step in the employee journey has its own unique challenges and opportunities. Onboarding, however, occupies a uniquely critical position in that journey.

Consider that nearly half of all senior outside hires fail within their first 18 months on the job. Consider, too, that the cost of replacing one of those failed employees can range from 50-200 percent of their salary, depending on their specific role. An effective onboarding process can prevent these expensive disruptions from happening.

Read More
Greg Kihlstrom Greg Kihlstrom

Forbes: Improving the Employee Experience for Gig and Contract Workers

It is a challenging time for employees and employers right now. Although most of the currently large remote workforce will likely return to their offices after the pandemic ends, a significant number of formerly full-time employees may find themselves part of the gig economy, whether by choice or necessity.

Read More