MarTech: Driving growth through data: Optimizing the retention stage

This article was written by Greg Kihlström for MarTech. Read the full article here.

In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues.

Defining the retention stage

To start, let’s more clearly define what we mean by retention. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time. The retention stage aims to build strong relationships with our customers and provide them with ongoing value and support. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

This article was written by Greg Kihlström for MarTech. Read the full article here.