Forbes: How Brands Can Drive Emotional Engagement With Customers

This article was written for Forbes Agency Council by Greg Kihlström. You can read the original article here.

With a fiercely competitive field of options for customers, simply offering a high-quality product or service is often no longer enough to set your brand apart. To truly stand out and build lasting relationships with your customers, you need to create an emotional connection that resonates with them on a deeper level. This is where an emotional engagement strategy comes in, crafting an experience for your customers that drives engagement, loyalty and advocacy. I’ve seen this firsthand in my consulting work for large enterprise customers, and it is amazing how small shifts in thinking can have big results.

Emotional engagement is about creating a sense of purpose, identity and belonging with your customers. When your customers feel seen and heard by your brand, they are more likely to form an emotional connection that drives long-term loyalty and advocacy. In this article, I’m going to share some ways to drive emotional engagement with your customers.

This article was written for Forbes Agency Council by Greg Kihlström. You can read the original article here.