Forbes: Planning Your Content Operations For Successful Personalization

This article was written by Greg Kihlström for Forbes Agency Council. Read the full article here.

As organizations increasingly shift toward personalized marketing strategies, ensuring that your content operations are well-planned and executed is essential. Without a solid foundation in place, you may find yourself struggling with inconsistent messaging, inefficient processes and difficulty measuring the success of your campaigns.

I’ve seen this firsthand in my work with organizations, where great intentions to offer hyper-personalized content and experiences are soon met with trepidation when the sheer workload involved is factored into account. Part of what I do as an advisor is balancing those dreams of one-to-one personalization with the reality of what you can accomplish, and the good news is that you can accomplish plenty with the right approach, as well as a commitment to continuous improvement.

In this article, we will explore three crucial aspects of planning your content operations for personalized marketing: reusability and repurposing, content marketing platforms, and measurement and analysis.

This article was written by Greg Kihlström for Forbes Agency Council. Read the full article here.