Optimove Blog: How Customer Journey Orchestration Changes Your Marketing Approach

This article was written by Greg Kihlström for the Optimove blog. Read the full article here.

Explore the Contrast between Journey Orchestration and Traditional Campaigns and the Mutual Advantages for Brands and Customers

Customers now demand personalized experiences across all online and offline channels, appreciating brands that cater to their individual needs. To meet these expectations, companies are shifting towards a fuller customer journey perspective, rather than relying solely on traditional marketing campaigns.  

In this article, discover the key differences between a journey orchestration approach and a traditional campaign approach, and uncover the mutual benefits it brings to brands and their customers. 

This article was written by Greg Kihlström for the Optimove blog. Read the full article here.