It is important for marketers to know and understand how search affects consumers and how they learn about your products, research before purchasing, and behave before and during their intent to acquire or buy your goods or services. This article is based on a chapter from my ebook Ever Seeking: a History and Future of Search.

It is important for marketers to know and understand how search affects consumers and how they learn about your products, research before purchasing, and behave before and during their intent to acquire or buy your goods or services. This article is based on a chapter from my ebook Ever Seeking: a History and Future of Search.

We are moments away from the answer to any question we might have. Who starred in that movie? Where should I eat for dinner? How soon can I get a product delivered to my house? With over 6,586,013,574 searches a day worldwide[i] and growing steadily as it expands across channels and methods such as voice-activate, search has become the way we find information or remember key facts.