The Agile Brand™ Blog

Writing by Greg Kihlström on Marketing Technology, Customer Experience, and Digital Transformation

How People and Processes Relate to Technology with Sara Taheri, Prudential Financial

Organizational change of any kind requires a mix of people, processes, and technology. While the technology component is an important aspect of this mix, it is often people and processes that have the most opportunity to allow an initiative to succeed… or fail. Today we’re going to talk about the importance of ensuring you are approaching the “people and processes” component of your change initiative in the right way.

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