Forbes: Best Practices For Revisiting Your Audience Segments

This article was written by Greg Kihlström for Forbes Agency Council. Read the full article here.

In your role, you may have a firm understanding of your target audiences and the segments you use to create campaigns and personalize content. You most likely do plenty of testing on different content and offer variations within those segments as well. But when was the last time you revisited those segments to see whether they are performing as well as they could? After all, consumer behaviors and preferences change frequently, and their expectations continue to rise based on the positive experiences they have with other brands.

In this article, I’m going to walk you through some best practices as you revisit your audience segments to ensure you are getting maximum benefits for both your business and your customers.

This article was written by Greg Kihlström for Forbes Agency Council. Read the full article here.