MarTech: The 4 categories of AI that impact marketing: Generative AI

This article was written by Greg Kihlström for MarTech. Read the full article here.

Here's what you need to know about generative AI in marketing and why it's worth paying attention to.

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated.

But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? This four-part series will explore four categories of artificial intelligence (AI) and how they can meaningfully impact marketers and their customers. 

This first article of the series will look at generative AI, a category that includes tools you might have used — or at least heard plenty about — like OpenAI’s ChatGPT or Google’s Bard (focused on generating text responses to queries), MidJourney and Dall-E (focused on generating imagery) and many others. This category may be very familiar to you, but we’ll take a fresh look at it here before moving on to other uses of AI in the subsequent parts of this series.

This article was written by Greg Kihlström for MarTech. Read the full article here.