We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as well as employees. More importantly, while many organizations have traditionally focused on external-facing initiatives first, it is the ones which start internally that have the greatest potential to provide long-term positive benefits. 

The Center of Experience is Kihlström’s sixth book, following his Agile series, which started with 2016’s The Agile Web, followed by The Agile Brand (2018) and The Agile Consumer (2019). It is his second book on customer and employee experience, following Digital Delight, which was compiled from a series of his articles and released in 2019.

I was featured in this interview discussing how inauthenticity can cause customers to dislike a brand’s marketing and advertising.

The Agile Consumer is Kihlström's fifth book, and the third in his Agile series, which started with 2016's The Agile Web, exploring how the agile methodology applied properly website design, can create dramatic improvements in their efforts. 2018's The Agile Brand explored how brands that embrace consumer feedback and create a "living" brand that evolves over time while staying true to its values.

The Agile Consumer is Kihlström’s fifth book, and the third in his Agile series, which started with 2016’s The Agile Web, exploring how the agile methodology applied properly website design, can create dramatic improvements in their efforts. 2018’s The Agile Brand explored how brands that embrace consumer feedback and create a “living” brand that evolves over time while staying true to its values.

The Agile Consumer gives practical examples of how agile thinking and approaches, as well as a shift in consumer behavior are changing the brand-consumer relationship and driving better outcomes for both. It features examples and case studies of brands like Procter & Gamble, FirstBuild, BetaBrands, Lego, Google, and others.

The Agile Consumer gives practical examples of how agile thinking and approaches, as well as a shift in consumer behavior, are changing the brand-consumer relationship and driving better outcomes for both. It features examples and case studies of brands like Procter & Gamble, FirstBuild, BetaBrands, Lego, Google and others.

Listen to my interview with Jenn Sherman on The Influencer Collective podcast.

Over 52 weekly episodes, season one of The Agile World podcast will help listeners make sense of a fast-changing brand and consumer landscape. Exploring the origins of the brand-consumer relationship and how modern organizations must adapt to survive, the podcast features thoughts and ideas from Kihlström’s popular Agile series of books, his articles featured in publications such as Forbes, The Washington Post and Social Media Today, and his international speaking appearances.

Greg Kihlström, SVP Experience at Yes& and author of The Agile Brand, has launched a new podcast entitled The Agile World.

It will provide marketers, branding professionals, digital strategists, and customer experience experts a fresh perspective on the continually evolving dynamic between brands and consumers.

Do you have an agile brand?

That’s the question that was asked at AMADC’s recent event, “The Agile Brand: The Evolution of the Consumer-Brand Relationship,”  featuring Greg Kihlström, SVP of Digital at Yes& and author of “The Agile Brand,” and a panel of all female marketers.

I was recently profiled on MarketMuse as on of the Who’s Who in AI Marketing.

Greg Kihlström launched his latest book “The Agile Brand” in August. It gives a sophisticated analysis of the relationship between brands and the consumer. 

We spoke with him about his recent blog post “3 Predictions About the Future of Search.” Greg revealed the important role of voice search and its connection with consumers. 

I was interviewed by the Bolt blog on the use of artificial intelligence in marketing for property and casualty insurance .

Interested in learning more about providing better customer experience, tying marketing technology with great strategy and creative through agile practices? Then this is the event for you.

Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk getting lost in the shuffle. This new year is sure to be no exception, with new advertising tools and platforms trending  throughout the year.

It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data it provides. To help speed up your learning curve, 15 experienced members of Forbes Agency Council detail the most useful ways to find valuable data through GA

In the late 1990s, he finished school and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. He’s my guest on the first Off Script Q&A of 2019.

On February 26th, AMADC will explore the concept of the agile brand with an exciting presentation from Greg Kihlström, SVP of Digital at Yes& and author of “The Agile Brand.”  Read on to gain some early insights from Greg before the big event!