I was featured in a Q&A on Forbes.com discussing machine learning and advertising.

I was named a winner in DC Inno’s 2018 50 on Fire. See a video featuring all the winners, including mine in the Media, Marketing & PR category.

ROCHESTER, N.Y. - Nov. 4, 2018 - PRLog -- Greg Kihlström will deliver the opening keynote address at the 2018 Rochester Advertising Week. He will then moderate a panel comprised of industry experts from Xerox, Constellation Brands, and Partners & Napier. The keynote and panel discussion will be based on thoughts and ideas from Kihlström's 2018 book, The Agile Brand.

The Agile Brand is about the evolving relationship between company and consumer. It follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want.

Join us Monday night to hear keynote speaker Greg Kihlström and panel discuss his new book, The Agile Brand. Greg will be available after the panel discussion for book signings.

Marketing entrepreneur Greg Kihlstrom released his second book, “The Agile Brand,” this summer, was named chairman of the American Advertising Federation’s National Innovation Committee, became a contributing writer for Forbes, and sold his agency Carousel30 to Yes& and became their head of digital.

Kihlström poses the very human question: Is the brand a friend, teacher, or coach? Could it be a celebrity or a revered expert and authority figure? If you can answer that question, it changes how you think about activating the brand.

Marketing was once viewed as a "one size fits all" activity, where businesses broadcast the same message to every single customer. In recent years, marketers have gained access to a wealth of individual consumer data and insights, making it easier to personalize their efforts for maximum effectiveness.

Starting with Greg Kihlstrom’s launch of his newest book, The Agile Brand, library moderator Genelle Schuler led panelists Scott Williams (Newseum), Lisa Nirell (Energize Growth). Geoff Livingston (Livingston Campaigns) and Cynthia Connolly (who doesn’t love Banned in DC?) in a forum that was as lively as the space.

Greg Kihlström has always been fascinated by digital marketing and media. That’s why in 2003 he launched an agency focused on marketing, creative and digital with the purpose of connecting people and their passions. 15 years, multiple awards, and one acquisition later, Kihlstrom has announced the release of his second book.

The Agile Brand is Greg Kihlström’s follow up to The Agile Web (2016), which explored how the agile methodology, when applied properly to digital marketing and website design, can create dramatic improvements in their efforts. In his follow-up, Kihlström explores how brands that embrace consumer feedback and form a reciprocal relationship with them prosper in the modern era of marketing.

The Agile Brand is Kihlström’s follow up to The Agile Web (2016), which explored how the agile methodology, when applied properly to digital marketing and website design, can create dramatic improvements in their efforts. In his follow-up, Kihlström explores how brands that embrace consumer feedback and form a reciprocal relationship with them prosper in the modern era of marketing.

This book is for anyone who aspires to establish a distinct presence with long-term product consumers. The Agile Brand: Brand Creating Authentic Relationships Between Companies and Consumers gives you a deeper understanding of the consumer, sales, and marketing sector. Divided into three parts, the author starts the book by highlighting the basics of brands. Simple questions like what branding is, why we do branding and what makes a brand successful are lucidly answered to the satisfaction of any new comer to the field.

Join Arlington Economic Development, the Arlington Library and the Rosslyn BID on August 16 for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington, D.C., area discuss the place that books play in establishing thought leadership in a digital-first world.

Join Arlington Economic Development, the Arlington Library, and the Rosslyn BID for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington DC metro area discuss the place that books play in establishing thought leadership in a digital-first world.

Join Arlington Economic Development, Arlington Public Library, and the Rosslyn BID for An Arlington Asset, the third installment in the Return on Creativity* series of talks.

Today, at ADMERICA 2018, the American Advertising Federation's Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlstrm will serve as the first Chair of the AAF's National Technology Advisory Committee. It is the organization's first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry forward.

PCI, LeapFrog Solutions, and Carousel30 have joined forces as Yes&, a 55-person “performance-based” marketing agency headquartered in Alexandria, VA.  Named for the principle of positive collaboration central to improvisational theater, the combination is set up to meet clients’ needs for precision solutions across paid, earned, owned, and shared media.

Among the variables that can differentiate a company’s culture is its size. Whether the organization is large or a boutique firm, it’s possible to have a great company culture in either; it just requires focusing on open communication and what makes both sizes unique.

Kihlström has held an active relationship Virginia Tech since 2010, specifically within the College of Business. His efforts include guest lecturing, external event sponsorship and hosting an internship at Carousel30. He previously held a role as President of the Board of Directors of the American Advertising Federation’s Washington DC Chapter, and served on the Board of Trustees of the Trust for the George Washington Memorial Parkway and the National Board of Directors of the American Advertising Federation (AAF).

“Good enough is a cop out. Each team member expects a lot from one another, but they are also always willing to pitch in to help,” says Greg Kihlström.