We are proud to partner with TEKsystems to share this three-part series focused on how companies must evolve their strategy and apply a digital-first mindset to create an end-to-end customer journey, in association with TEKsystems’ flagship publication Version Next, Now.
Listen to the Version Next, Now
Season 1 Episodes
Season 1 | Episode 1: Let’s Get Personal
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After decades of struggling to fully understand consumers, they now hold the key to complete enlightenment: customer data. Armed with smartphones, tablets and laptops, many consumers relinquish their personal data so that brands can provide them with unique, personalized experiences. Many brands have already figured out the digital customer experience.
They brilliantly convert consumer insight into content and stylized offers that fit customers’ needs, in real time. But their success didn’t come after waving a magic wand. They first figured out how to make sense of all their customer data by aligning their processes with technology. This foundational work included putting the right people in charge, forming customer personas, creating relevant KPIs and figuring out which content management system and other technologies best integrate with all of that.
featurING special guest:
Burk Buechler
Managing Director of Digital Solutions
TEKsystems
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DATA PROVIDES COMPETITIVE DIFFERENTIATION
Every organization has a not-so-secret weapon: data. It’s incredibly valuable information generated from every aspect of the enterprise, including research and development, sales and marketing, supply chain and customer service. Every activity in every facet of the business provides data. And it goes well beyond the organization’s four walls.
For organizations planning to stick around, harnessing the power of data is a business imperative because of the opportunity it holds: competitive differentiation. Unfortunately, many struggle to use data to their advantage. In this episode of The Agile World, we discuss how organizations can set themselves up for success with data.
featurING TEKSYSTEMS LEADERS:
Jennifer Kling, Director Enterprise Applications, Data Analytics & Insights
Ram Palaniappan, Senior Practice Director of Data Analytics & Insights
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Competitive advantage is the name of the game. In a marketplace where disruption is constant, enterprises are eager to use technology that transforms, modernizes and differentiates their brand.
Applications are the gateway to delivering continuous improvement of products and services to customers. Through microservice architectures, organizations can delight customers by delivering solutions better and faster. But many organizations face challenges overcoming their current legacy, monolith environments. In this episode of The Agile World, we discuss the power of microservices for developing new applications and distilling legacy apps and systems.
featurING TEKSYSTEMS LEADER:
Ricardo Madan
Vice President of Technology Products & Services
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Every day, threat actors are working to penetrate your organization’s perimeter and access unauthorized, sensitive and confidential information. No organization is immune. Early detection is critical.
Identity is at the core of security. Organizations that can seamlessly manage and maintain user access to business information and data will not only decrease the likelihood of a breach—and the financial, reputation and brand equity threats that accompany compromised data—but they will also eliminate service disruption, establishing a competitive advantage over their less-protected peers. In this episode of The Agile World, we discuss the critical importance of an identity access management (IAM) program.
featurING TEKSYSTEMS LEADER:
Kory Patrick
Risk & Security Practice Leader, TEKsystems