Join host Mark Ardito and co-host Greg Kihlström, CX, EX & Digital Transformation, Coach, & Best-selling Author, for a discussion around successfully collecting first-party data and the strategic thinking it requires.

Event description:

Have you been relying on 3rd party data to better understand your customers?

As Google phases out third-party (3P) cookies in Chrome and Apple removes access to device identifiers, it's becoming increasingly difficult for you and your teams to continue to know your customers, understand their pain points, and create products that directly address their needs.

Let alone improve customer satisfaction and increase loyalty and retention.

A zero-party and first-party data strategy is an answer to these challenges. But obtaining information directly from the consumer is a difficulty in itself. What data should you collect, how do you collect it and why should people give it to you?