Greg Kihlström presents this live webinar, hosted by CMSWire and sponsored by Adobe

While brands know that customers increasingly expect more personalized experiences across all channels and devices, delivering on that promise is not without its challenges.

This live, hour-long webinar will talk about three key components of an omnichannel personalized customer experience, based on real-world experience and best practices.

This webinar will cover three primary areas:

• Understanding the importance of a first-party data strategy and how it impacts the buyer's journey

• Understanding how personalized content, offers, and actions can increase critical metrics such as revenue per session and customer lifetime value

• Understanding ways to measure and optimize your e-commerce efforts to continuously improve your results