The Agile Brand: Creating Authentic Customer Experiences
Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. Based on Greg Kihlström’s book, The Agile Brand, this presentation follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. FREE VIRTUAL EVENT!FridaySep 17, 202112:00 PM ESTREGISTER NOW!What is discussed:● How brands that embrace consumer feedback and create a “living” brand that evolves over time while staying true to its values. ● The modern device-agnostic consumer and how successful brands adapt their marketing and customer experience to reach them effectively ● The relationship between branding, marketing, and customer experience What you’ll learn:● What to do (and what not to do) when adapting to a changing consumer landscape ● How to balance the need for a brand to stay true to its mission and values while adapting and remaining nimble to changing trends and consumer behaviors ● How to measure the effectiveness of an agile brand