S5 | 417: Staying competitive in Ecommerce with Steve Denton, CEO at Ware2Go, a UPS Company

Digital StrategyTechnologyConversational AI

Sep 8

About the Episode

Recent data from Ware2Go, a UPS Company, found that 89% of consumers are comparison shopping on 2+ marketplaces before they make a purchase. The same research found that 89% of consumers would consider purchasing through an online marketing place they have not previously shopped on in the next year.

To me, this means three things - one, that competition is steeper than ever, two, that there is dwindling loyalty in the online marketplaces, and three, that there is opportunity for new or competitor entrants in online marketplaces if they are able to create the right type of end-to-end customer experience.

Today we’re going to talk about all three of these aspects, and I’m thrilled to have a guest today with extensive experience in both his time as an executive at companies like eBay as well as his current position at Ware2Go, a UPS Company.

To help me discuss this topic, I’d like to welcome Steve Denton, CEO at Ware2Go.

About Steve Denton

As a serial entrepreneur, he has had 3 successful exits and a history of building great organizations. Prior to joining Ware2Go, Stephen was the President and CRO of Collective[i], a pioneer in AI and market leading platform for enterprise sales organizations. Previously he was GM and Vice President of Marketing Solutions at Ebay and was responsible for all of eBay Enterprise digital and agency business units and integrated 9 acquired companies into one global marketing solutions leader.

He founded and is active with Goodness Now, a charitable organization that provides weekend meals to nutrition challenged elementary school children in Monmouth County, NJ.

Steve is a proud husband and father of two college-aged children and splits his time between Atlanta and California. He is a graduate of Shepherd University and holds degrees in Business and Marketing.

Resources

Ware2Go 2023 eCommerce Marketplace Report: https://ware2go.co/market-research/ecommerce-marketplace-report/

Ware2Go website: https://www.ware2go.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Synopsis

In this episode, the exciting development of new AI technology is discussed, which allows brands to predict potential delays in package delivery. This capability enables brands to proactively reach out to consumers and inform them about any potential delays, which is particularly important for audiences who prioritize timely delivery. By utilizing AI technology, brands can identify potential delays and take necessary actions to mitigate the issue.

This predictive capability is made possible through customer segmentation. For instance, brands can provide special attention and a "white glove treatment" to first-time buyers or customers who haven't made a purchase in a long time. This personalized approach not only helps manage customer expectations but also enhances the overall delivery experience.

Overall, AI technology plays a crucial role in enhancing the delivery experience by enabling brands to predict and address potential delays. By leveraging customer segmentation and personalized approaches, brands can ensure that their customers receive a flawless commerce logistics experience. This is particularly important in a competitive landscape where customer loyalty is declining, and consumers are open to trying new online marketplaces. Therefore, brands must prioritize the delivery experience and leverage AI technology to stay competitive and drive conversion rates.