S6 | 480: Search and the Customer Experience, with David Ting, Zenni Optical

Digital StrategyTechnologyConversational AI
Written By Basil Ali

About the Episode

Recently, Zenni Optical, the world's leading online eyewear retailer with more than 50 million frames sold worldwide, chose the Algolia AI Search platform to improve its customer experience and elevate its position as a leading destination for online prescription eyewear. This change helped contribute to a 34% surge in search revenue, amongst other benefits.

Today we’re going to talk about the power of search in improving the customer experience and generating greater revenue.

To help me discuss this topic, I’d like to welcome David Ting, CTO at Zenni Optical.

About David Ting

David Ting is Chief Technology Officer and General Manager at Zenni Optical. With more than three decades of experience, he is evolving the online customer experience while driving innovation across the Zenni business offering. David has expansive experience building out successful and innovative technology platforms for established brands such as Yahoo!, Newscorp, Blizzard and IBM, and startups including Flexport, DataVisor, and Nylas. He led cross-functional, global teams of engineers, product managers and designers, and his platform build-outs have been featured at Google Next, AWS reinvent and Alibaba Cloud Summit. In 2022, Ting was also selected as one of the top 100 Engineering Leaders by Alumni Spotlight, and his Engineering team has been ranked 29 by Comparably.

Resources

David Ting, CTO, Zenni Optical

Basil Ali
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S6 | 481: Customer journey management with Stacy Sherman, Doing CX Right
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S6 | 479: Left-brain/Right-brain AI with Peter van der Putten, Director AI Lab at Pega