S6 | 533: Real-World Application of AI in Marketing and CX with Kathryn Murphy, Twilio
About the Episode
As businesses increasingly integrate AI into their marketing and customer experience strategies, understanding the real-world applications and implications becomes essential.
Joining us today to share insights on these topics is Kathryn Murphy, SVP Product Communications at Twilio, who recently released their State of Customer Engagement Report with a lot of information reinforcing the need for businesses to have a strong foundation of data to drive ROI from their AI investments.
About Kathryn Murphy
Kathryn Murphy has over 20 years of experience in product management, design and engineering with a deep domain in retail, commerce, payments, customer data platforms and multi-channel marketing. Kathryn’s focus has always been on using technology to improve the customer experience. As product and UX leader for the Twilio Data & Apps organization, she led the growth of next generation marketing tools built on the customer engagement platform.
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Kathryn Murphy, SVP Product Communications, Twilio
