S3 | Episode 159: Meaningful Digital Transformation & CX with Howard Tiersky, FROM Digital Transformation Agency
About the Episode
Today we’re going to talk about meaningful digital transformation. While “digital transformation” is currently a buzzword and many organizations talk about its importance in order to stay competitive both operationally, and in the battle to improve the customer experience, well-executed digital transformation is often easier said than done. To help me discuss this topic, I’d like to welcome an expert in this arena - Howard Tiersky, Wall Street Journal best-selling author of they book “Winning Digital Customers: The Antidote to Irrelevance” and CEO of FROM, The Digital Transformation Agency.
About Howard Tiersky
I've had the amazing opportunity to help leaders at dozens of the world's largest brands navigate digital transformation—to re-invent their customer journeys to earn the love of today's "Digital Customers." I've learned so much after 20+ years doing this type of work and I'm excited that my most recent book was named on the WSJ Best Selling list. It's called WINNING DIGITAL CUSTOMERS and is a blueprint for how any company can methodically remake itself to win in a digital era. In it I reveal the methods I've developed to get alignment at large organizations around transformation and then to implement it successfully. If you'd like to check out a few sample chapters just IM me.
It's been an incredible journey. I spent 15 years leading digital practices at 2 of the world's largest consulting firms. Then 12 years ago I decided to leave a senior role at Capgemini to start my own firm, initially with 1 client and 0 employees. My wife was quite concerned about that decision! She's happy now though, as the company has grown to over 75 amazing people working with large brands like Verizon, NBC, Avis, A&E, Mattel, AAA, & Airbus. We've won many awards but more importantly have driven massive and measurable value through helping transform our client's customer experiences.
I speak regularly at conferences such as The Front End of Innovation, DMA, Internet Week, and CES. I also publish frequently and have been a contributor to CIO magazine. I was named by IDG as one of the "Top 10 Digital Transformation Influencers," & by Enterprise Management 360 as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” I was also honored to be featured on a 1 hr video program with the Harvard Business Review, and I've served as an adjunct professor at the NYU graduate school.
Other brands I've worked with include: Turner, Sprint, Office Depot, Farmers, CNA and Mercury Insurance, Sears, Merrill Lynch, GM, Amex, CBS, Allstate, Amazon, Mastercard, Sylvania, Merck, Aventis, Houghton Mifflin, Universal Studios, Wiley, Viacom, Crayola, Mcgraw-Hill, Nutrisystem, NFL, NBA, Visa, Shubert, Moodys, Morgan Stanley, Gulfstream, Exelon, GMAC, Fox, Chevron, D&B, Bloomberg, Sesame Workshop, Barnes & Noble Education.
