S5 | 404: Conversational Marketing and the Customer Experience with Justin Keller, Drift
About the Episode
Today we’re going to talk about how brands can use conversational marketing to improve their customer experience, as well as their overall customer lifetime value.
To help me discuss this topic, I’d like to welcome Justin Keller, Vice President of Revenue Marketing at Drift, a conversational marketing platform that works with over 5,000 customers across industries.
About Justin Keller
Justin is an award-winning B2B marketer who is disrupting the B2B marketing status quo. For the past 18 years, he has been building tech brands and marketing programs that people love. Armed with BAs in English, psychology, an honors certificate from the Kelly School of Business, and an MBA in general management from Purdue, he’s always seeking to marry creative storytelling with revenue growth. He has experience integrating marketing, operations, sales, and customer success at companies like JazzHR, Visage, Whil, and Sigstr which have all experienced admirable exits. He is currently the SVP and Head of Marketing at Drift.
He is an IBJ 40 Under 40 recipient, a Top 50 B2B Marketing Influencer, and thought leader on the topics of branding, digital marketing, and account-based marketing. When he’s not marketing, he’s a music producer and aspiring at-home chef.
Resources
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Justin Keller, Senior VP of Marketing, Drift
