About the Episode

Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into a single profile that can power personalization, enhanced data governance, and enable better tracking and reporting across the customer journey.

In a special episode brought to you by RDA and Sitecore, we’re going to talk about how companies can use CDPs to successfully implement a first-party data strategy and better serve their customers and the business.

To help me discuss this topic, I’d like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA.

About Jaina Baumgartner

Jaina Baumgartner is a Manager and Architect with experience leading website and digital marketing teams of 20-30 team members, creating product roadmaps, and delivering websites, landing pages, and campaigns, as well as innovative ideas to continue to enhance the WCMS product, with deep expertise in Sitecore.

Resources

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