S6 | 511: Brand engagement in a socially conscious market, with Taylor Bennett, DoorDash
About the Episode
Today, we're diving deep into the role of brands in today's socially conscious market. We'll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning its narrative. These discussions are crucial for understanding how major brands approach their public affairs strategy in a world where every action and policy is scrutinized.
To help me unpack these topics, I’d like to welcome Taylor Bennett, Global Head of Public Affairs at DoorDash.
About Taylor Bennett
With more than two decades of experience, Taylor has spent his career crafting communications and public affairs campaigns for some of the biggest and best brands, from global corporations to high-growth unicorn startups. As Global Head of Public Affairs at DoorDash, he is responsible for elevating the brand and advancing the corporate narrative through policy communications and issues management, and amplifying the company’s social and community impact. Taylor served in a similar Global Head of Public Affairs role at Lime, the world leader in micromobility, where he was responsible for fostering an environment that allowed for continued growth and regulatory certainty in a fast-moving and hypersensitive environment. Prior he was Head of Communications for global bikeshare leader Ofo North America, where he oversaw internal and external communications, and previously led the public affairs and product communications teams at Pandora. Taylor was Communications Lead at Uber during its early expansion across the globe as one of the first few hundred employees, and spent the first half of his career at communications firms Edelman and Adfero, where he managed comms and reputation campaigns for a variety of high-profile corporate and tech clients. Taylor lives in the Washington, DC area, and earned his B.A. from the School of Journalism & Mass Communication at the University of North Carolina - Chapel Hill.
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Taylor Bennett, Global Head of Public Affairs, DoorDash
