S6 | 520: Alignment of goals and incentives in the enterprise with Michael Vanderhoof, Charles Schwab
About the Episode
In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during a major transformation or through continuous iterative improvements.
Joining us to explore this topic is Michael Vanderhoof, Director of Product Management at Charles Schwab.
About Michael Vanderhoof
Michael began his career in supply chain at Target and later transitioned into digital product management at Toys R Us. He has had the opportunity to lead digital initiatives in the areas of site performance optimization, tag management, digital experimentation, content publishing, and segmented content delivery. He is passionate about the intersection between data, the user experience, and product development.
Resources
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company