It's important for brands to cut through the clutter and meaningfully reach their customers. The agile brand will be successful in an age of continual disruption because it finds a way to meaningfully connect with people. That doesn’t mean broadcasting marketing messages or offers, but instead that brands will recognize that their value is to solve problems in a world full of constant change. How will brands and marketers achieve this success? They will stay agile as they embrace change as the constant and consumer engagement and attention as a continually moving target.