Episode 51: Cutting Through the Clutter

It's important for brands to cut through the clutter and meaningfully reach their customers. The agile brand will be successful in an age of continual disruption because it finds a way to meaningfully connect with people. That doesn’t mean broadcasting marketing messages or offers, but instead that brands will recognize that their value is to solve problems in a world full of constant change. How will brands and marketers achieve this success? They will stay agile as they embrace change as the constant and consumer engagement and attention as a continually moving target.