Continuous improvement is crucial for organizations to stay competitive and thrive in today's fast-paced business environment.

This article was written by Greg Kihlström for CMSWire. To thrive as a business and rise to change management challenges, you need to dig out of experience debt, technical debt, operational debt and culture debt.

Preparing for a first-party data strategy is crucial for brands in today's evolving landscape of data privacy regulations and cookie deprecation. This article is going to discuss the importance of a first-party data strategy, the challenges brands face in preparing for it, and the steps they can take to be successful.

This article was written by Greg Kihlström for MarTech. Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations.

AI, or artificial intelligence, is transforming marketing teams in significant ways. In this podcast episode, the topic of AI as a marketing team member was discussed. The guest, Daniel Maloney, CEO and co-founder of Tailwind, shed light on how AI is fundamentally shifting the way marketers work and think about their work.

There are a lot of technologies, trends, and customer expectations in the world of eCommerce today. Today we’re going to talk about what brands need to do to stand out in an eCommerce world.

This article was written by Greg Kihlström for CustomerThink. Preparing for a first-party data strategy is crucial for brands in today’s evolving landscape of data privacy regulations and cookie deprecation.

This article was written by Greg Kihlström for Forbes Agency Council. AI provides marketers with a great opportunity to manage complex tasks, analyze vast amounts of data, and personalize customer experiences that benefit both customers and the business itself.

Today we’re going to talk about Customer Journey Orchestration with a focus on SMS and messaging to help brands drive greater customer engagement and personalize the customer experience for consumers that quickly grow impatient by being saturated with impersonal messages from the brands they support. In fact, according to a recent report by Twilio, two-thirds of consumers say they’ll quit a brand if their experience isn’t personalized.

If you're in marketing or customer experience, 30% of your job could be automated by 2030. Shouldn't you want more rewarding work anyway?

This article was written by Greg Kihlström for MarTech. The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.

Healthcare organizations are increasingly turning to marketing analytics and advertising as a means of reaching and engaging with their target audiences.

In this article, I’m going to talk about the factors to consider when adopting generative AI so that you and your teams can go beyond simply jumping on the bandwagon and instead become power users.

Today we’re going to talk about the value of qualitative customer data, and how to use it well. To help me discuss this topic, I’d like to welcome Daniel Erickson. Founder & CEO at Viable, an AI analytics tool that enables businesses to instantly access and act on valuable insights from customer feedback.

This article was written by Greg Kihlström for CMSWire. It's likely already too late to pause adoption, but you can still establish an enterprise-wide stance on adoption and best practices for AI in business.

The concept of the autonomous enterprise refers to organizations that leverage advanced technologies, such as artificial intelligence (AI) and automation, to operate more efficiently and effectively.

There are likely many ways that artificial intelligence can benefit your organization, and you likely don’t have time to wait in order to reap the potential benefits.

One of the top trends in customer engagement for 2023, as outlined in Braze’s 2023 Customer Engagement Review, is the challenge of data management for brands

What happens when a disruptive technology is introduced midway through the process of transformation? Unless you’ve got access to a time machine to travel back and forth, you and your team are likely grappling with how to incorporate artificial intelligence like generative AI into your plans.

One crucial aspect that often goes unnoticed or is overlooked in discussions about AI and machine learning is the importance of foundational data infrastructure.